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When considering business expenses, many wonder if luxury items like a Louis Vuitton bag or a Rolex watch can be tax-deductible. Let’s clarify the rules set by the Australian Taxation Office (ATO) and what can and cannot be claimed.
What Does 'Tax-Deductible' Actually Mean?
A tax deduction reduces your taxable income, lowering the amount of tax you owe. Typically, business expenses that are directly related to generating income can be deducted. But when it comes to luxury items, the ATO is strict.
Can You Claim a Louis Vuitton Bag?
Luxury handbags like Louis Vuitton are almost never deductible, even if you work in the fashion industry. The ATO views such items as personal expenses, regardless of their use in business. A handbag is not a work tool unless it’s specifically made for carrying work-related items like a laptop bag. For instance, a dedicated laptop bag may be deductible if it’s used for business 99% of the time, but any personal use requires apportionment.
What About a Rolex Watch?
Similar rules apply to luxury watches. A Rolex is generally viewed as a personal item, even if you’re an executive. The ATO does not allow deductions based on professional image. The only exception is if you are in the business of watches, such as buying, selling, or repairing them for research. Even in that case, the watch would need to be claimed over its effective life. However, since luxury watches do not depreciate, the ATO typically rejects such claims.

What Are the Key Considerations in NSW?
While tax rules are the same across Australia, different states like NSW may have additional taxes such as luxury car tax. But these do not apply to fashion or accessories. The same principles apply to all businesses: items must be directly tied to your business activities, and you need to justify why they are essential.
For sole traders, it is critical to separate personal and business expenses. For companies, claiming luxury items as business expenses could lead to them being treated as fringe benefits, which attract fringe benefits tax (FBT).
Can I Claim Luxury Cars?
Luxury cars are deductible but come with restrictions. You can claim a percentage of the car’s use if it’s for business purposes. The ATO has a threshold of $75,375 (as of 2024) for vehicles. Keeping a logbook helps you track business vs. personal use, ensuring that your claim is compliant.
Commonly Misunderstood Deductible Expenses
Here are some FAQs to help clarify common misconceptions:
Can I claim designer clothing?
No, unless it’s a uniform or protective clothing required for your job.
Can I claim luxury accommodation?
Yes, if it’s strictly for business travel. Personal trips are not deductible.
Can I claim designer sunglasses?
Only if they’re necessary for work, like for outdoor jobs.
Documentation is Key
Always keep detailed records of your business expenses. For luxury items, you’ll need:
- Invoices and receipts
- Evidence of how the item is used for business
- A logbook for items used both personally and professionally
The ATO may request this documentation, so it's better to be prepared.
When in Doubt, Seek Professional Advice
Navigating tax deductions for luxury items can be tricky. It’s always a good idea to consult with professionals who are familiar with ATO guidelines.
At Latitude Accountants, we specialise in helping businesses maximise their deductions while staying compliant with ATO regulations. Whether you're unsure of what you can claim or need help with documentation, our experienced accountants are here to assist.
Contact Latitude Accountants Today
Need help with tax-deductible expenses? Reach out to Latitude Accountants for personalised advice. Let’s ensure you’re maximising your deductions while staying compliant with the ATO. Call us today or visit our website to book a consultation.
Disclaimer: The information provided in this blog is for general informational purposes only and does not constitute professional advice. While we strive to ensure the accuracy and relevance of the information, we cannot guarantee that it is free from errors or omissions. The application of tax laws and regulations can vary based on individual circumstances and changes in the law. We recommend consulting with a qualified accountant or tax professional for advice tailored to your specific situation. Latitude Accountants accepts no liability for any loss or damage caused by reliance on the information contained in this blog.