Australia’s proposed changes to Capital Gains Tax (CGT), negative gearing, and several other tax measures have sparked widespread discussion among business owners, investors, accountants, and policymakers.

One of the most prominent voices in that discussion has been business owner and property advocate Joseph Daoud, whose “Stop the Ambition Tax” campaign has generated national attention through billboards, media interviews, and public debate.

In this episode of The Account Rant, Latitude Accountants CEO John Saade sat down with Joseph to explore why he believes the proposed reforms could have significant implications for small business owners, investors, and everyday Australians working to build wealth. The conversation also examined broader topics including housing affordability, entrepreneurship, business ownership, capital gains tax, negative gearing, housing supply, institutional investment, and the future direction of Australia’s economy.

While the discussion includes personal opinions and differing perspectives on government policy, it also raises important questions that many business owners are asking:

• How could the proposed Capital Gains Tax changes affect my business?
• What happens if I eventually sell my business?
• Could negative gearing reforms change investment strategies?
• Are existing small business CGT concessions likely to change?
• Should I be reviewing my business structure now?

Although the proposed reforms have attracted considerable media attention, they remain subject to the legislative process and consultation. At the time of writing, many of the measures discussed have not become law.

For Australian business owners, the focus should not be on political headlines but on understanding how potential tax changes could influence long-term planning, investment decisions, and business succession.

What Is the “Stop the Ambition Tax” Campaign?

The “Stop the Ambition Tax” campaign was launched by business owner and property advocate Joseph Daoud in response to the Federal Government’s proposed tax reforms.

According to Joseph, the campaign was created to raise awareness about proposed changes that he believes could discourage entrepreneurship, investment, and the long-term rewards of building businesses and creating wealth in Australia.

The campaign gained national attention through advertising billboards displayed across Canberra and a growing public conversation surrounding the proposed reforms. It encouraged discussion about how changes to Capital Gains Tax (CGT), negative gearing, and other tax measures could affect business owners, investors, and everyday Australians.

During his conversation with Latitude Accountants CEO John Saade on The Account Rant, Joseph explained that his goal was not simply to criticise government policy, but to encourage Australians to better understand how tax policy can influence business ownership, investment decisions, and economic confidence.

Regardless of differing opinions on the proposed reforms, the campaign has helped spark broader discussion about taxation, entrepreneurship, housing, and long-term wealth creation—issues that remain highly relevant to Australian business owners.

Why Did Joseph Daoud Pay $34,000 to Play Tennis With the Prime Minister?

One of the most talked-about moments discussed during The Account Rant was Joseph Daoud’s decision to spend $34,000 at a charity auction for the opportunity to play tennis with Prime Minister Anthony Albanese.

Rather than treating the event as a publicity opportunity, Joseph explained that his motivation was to create a direct opportunity to discuss the proposed tax reforms with the Prime Minister. He believed the issue deserved greater national attention, particularly for small business owners, investors, and Australians striving to build wealth through entrepreneurship and long-term investment.

Before the tennis match attracted national attention, Joseph had already launched the Stop the Ambition Tax campaign through billboard advertising across Canberra. The charity tennis match later became another way of bringing the proposed tax reforms into the national conversation and encouraging broader public discussion. Together, these efforts generated widespread media coverage and even prompted discussion in Parliament.

During the interview, John Saade explored Joseph’s reasons for taking such an unusual approach, asking whether the campaign was politically motivated or simply an attempt to raise awareness. Joseph maintained that his focus was on encouraging informed discussion about the potential impact of the proposed tax changes rather than supporting or opposing any political party.

Regardless of individual views on the campaign, the discussion highlighted how taxation can become a significant public issue when business owners believe proposed reforms may influence investment, entrepreneurship, and long-term economic confidence.

Understanding the Proposed Tax Changes

Throughout the discussion on The Account Rant, John Saade and Joseph Daoud explored several proposed tax reforms that have become central to the “Stop the Ambition Tax” campaign.

Rather than focusing solely on one tax measure, the conversation examined how multiple proposed changes could collectively influence business confidence, investment decisions, housing supply, and long-term wealth creation.

At the time of writing, many of these proposals remain subject to consultation or the legislative process. As such, business owners should be cautious about making financial decisions based solely on media coverage or public commentary.

Below is an overview of the key issues discussed during the interview.

Proposed Changes to Capital Gains Tax (CGT)

One of the primary topics discussed was the proposal to change how Capital Gains Tax is calculated on eligible assets.

Currently, many eligible assets held for more than 12 months may qualify for the existing CGT discount, subject to Australian tax laws and eligibility requirements.

During the interview, Joseph Daoud expressed concerns that replacing the current discount with an alternative calculation method could reduce the financial reward associated with long-term investment and business ownership. He argued that entrepreneurs often invest years of work, personal savings, and significant financial risk into building successful businesses before eventually selling those assets.

John Saade noted that, regardless of differing views on the proposal, any significant change to Capital Gains Tax has the potential to influence how Australians approach business ownership, investing, and future exit planning.

For business owners, Capital Gains Tax is not simply an issue for property investors. It can become relevant when:

• Selling a business.
• Selling commercial property.
• Disposing of investment assets.
• Restructuring business ownership.
• Transferring interests in trusts or companies.

Because many owners view the eventual sale of their business as part of their retirement strategy, understanding how proposed tax reforms may affect future outcomes remains an important consideration.

Proposed Changes to Negative Gearing

Negative gearing also featured prominently throughout the discussion.

The interview explored proposals that could change how tax deductions apply to investment properties, particularly established residential properties.

Supporters of the proposed reforms argue that changes to negative gearing may help improve housing affordability and encourage investment in new housing developments.

Others, including Joseph Daoud, questioned whether reducing incentives for existing property investment could unintentionally affect housing supply, investor confidence, and broader market activity.

During the discussion, both John and Joseph acknowledged that housing affordability is a complex issue with multiple contributing factors, including planning approvals, construction costs, housing supply, and population growth.

Rather than presenting a simple solution, the conversation highlighted the importance of considering how tax policy interacts with these broader economic issues.

For business owners who also invest in property, any future changes to negative gearing may become another factor to consider when reviewing long-term investment strategies.

Small Business CGT Concessions

Another important topic discussed was the future of Australia’s existing small business Capital Gains Tax concessions.

These concessions currently provide valuable tax relief opportunities for eligible business owners who meet specific legislative requirements.

Throughout the interview, uncertainty surrounding these concessions was identified as one reason many business owners are closely monitoring developments.

While public discussion has focused heavily on broader CGT reform, consultation surrounding small business concessions has continued.

Until legislation is finalised, business owners should avoid assuming that existing concessions will change or remain exactly as they are today.

Instead, understanding your eligibility under the current rules—and keeping informed as proposals evolve—remains the most practical approach.

Collectibles and Alternative Assets

One of the more unique parts of the discussion involved proposed tax treatment for certain collectible assets.

During the interview, Joseph Daoud referred to what has become informally known online as the “Pokémon card tax”—a nickname used by some commentators when discussing potential changes affecting collectibles and alternative investments.

Although the nickname attracted considerable attention, the broader issue relates to how certain capital assets may be valued and taxed under proposed reforms.

The discussion serves as a reminder that Capital Gains Tax can extend beyond traditional investments such as property or shares.

Depending on individual circumstances, CGT may also become relevant for various collectible or investment assets, making accurate record keeping and professional advice increasingly important.

Why These Discussions Matter Beyond Property

Although media coverage often centres on housing and residential property, the conversation between John Saade and Joseph Daoud highlighted a much broader issue.

For many Australians, building wealth does not rely on a single investment.

Instead, financial security is often built through a combination of:

• Owning and growing a business.
• Investing in property.
• Building share portfolios.
• Establishing family trusts.
• Purchasing commercial assets.
• Planning for retirement through long-term investments.

Because these financial decisions are interconnected, changes to one part of the tax system can influence decisions across several areas of wealth creation.

The interview also explored the broader question of whether Australia’s tax settings continue to encourage entrepreneurship and long-term investment while balancing wider economic objectives such as housing affordability and sustainable growth.

Regardless of where individuals stand on the policy debate, the discussion reinforces an important principle:

Good business decisions should always be based on careful planning, accurate information, and professional advice—not uncertainty or speculation.

What Could These Proposed Changes Mean for Australian Business Owners?

While the final details of any proposed tax reforms remain uncertain, the discussion between John Saade and Joseph Daoud highlights an important point: changes to Australia’s tax system can influence business decisions long before new legislation takes effect.

For many business owners, taxation isn’t simply about annual compliance. It plays a significant role in long-term planning, investment decisions, succession, and ultimately how wealth is created and preserved.

Whether the current proposals proceed in their existing form or evolve through consultation, understanding your position today can help you prepare for tomorrow.

Business Sale and Exit Planning

For many Australians, selling a business represents the culmination of years—or even decades—of hard work.

Business owners often rely on the eventual sale of their business to fund retirement, invest elsewhere, or transition ownership to the next generation.

During the interview, Joseph Daoud raised concerns that changes to Capital Gains Tax could affect the financial outcomes of future business sales, particularly for entrepreneurs who have invested significant time, capital, and personal risk into building successful businesses. John Saade acknowledged that tax policy can have a meaningful influence on how business owners approach long-term planning, regardless of the final legislative outcome.

If you’re considering selling your business in the future, it may be worthwhile to review:

• Your expected exit timeline.
• Current business valuations.
• Existing CGT concessions that may apply.
• Ownership structures.
• Succession planning objectives.

Planning well in advance often provides more flexibility than waiting until a sale is imminent.

Reviewing Your Business Structure

One of the recurring themes throughout the interview was the importance of understanding how tax policy influences investment and business ownership.

Every business operates differently.

Some trade as:

• Sole traders.
• Partnerships.
• Companies.
• Family trusts.
• Hybrid structures.

Each structure has its own legal, commercial, and taxation considerations.

Although proposed reforms may or may not change existing rules, periods of legislative uncertainty often provide a good opportunity to review whether your current structure continues to support your long-term objectives.

A proactive review can also identify opportunities to improve tax efficiency, strengthen asset protection, and better prepare for future growth.

Investment Planning Beyond Property

While much of the public discussion has focused on residential property, many business owners build wealth through a combination of different investments.

These may include:

• Commercial property.
• Share portfolios.
• Family investment trusts.
• Business acquisitions.
• Self-managed superannuation funds (SMSFs).
• Other long-term capital assets.

As highlighted during the interview, changes affecting one investment class can often influence broader financial planning decisions.

Rather than viewing property, business ownership, and investing as separate strategies, many Australians benefit from considering how each fits into an overall long-term wealth plan.

Housing, Investment, and Business Confidence

A significant portion of the conversation focused on the broader economic environment rather than taxation alone.

John Saade and Joseph Daoud discussed how housing affordability, planning approvals, construction costs, investor confidence, and business confidence are all interconnected.

While opinions differ on the effectiveness of particular policy proposals, one theme remained consistent throughout the discussion:

Business owners generally value certainty.

When significant tax or economic reforms are proposed, many businesses naturally become more cautious while waiting for greater clarity.

That uncertainty may influence decisions such as:

• Expanding operations.
• Hiring additional employees.
• Purchasing commercial premises.
• Investing in new equipment.
• Acquiring additional business assets.

Although tax is only one factor influencing these decisions, stable policy settings often help businesses plan with greater confidence.

What Should Business Owners Do While These Proposals Are Being Discussed?

Rather than reacting to headlines or speculation, business owners should focus on practical planning.

Regardless of the final outcome, proactive preparation places businesses in a stronger position.

Review Your Long-Term Business Goals

Consider where you want your business to be over the next five to ten years.

If your plans include expansion, succession, or eventually selling the business, now is an appropriate time to ensure those objectives remain supported by your current tax and business strategy.

Understand Your Existing Tax Position

Before worrying about future reforms, it’s important to understand your current position.

Review:

• Existing CGT exposure.
• Business asset ownership.
• Investment holdings.
• Trust or company structures.
• Current eligibility for available concessions.

Knowing where you stand today provides a stronger foundation for adapting to future legislative changes if required.

Keep Accurate Business and Asset Records

Good record keeping has always been an essential part of effective tax management.

Maintaining accurate records relating to:

• Asset purchases.
• Property improvements.
• Business acquisitions.
• Share investments.
• Valuations.
• Business expenses.

can make future tax calculations significantly easier if assets are eventually sold.

Stay Informed as Legislation Develops

Tax policy often evolves during consultation.

Media reports frequently focus on proposed announcements rather than final legislation.

Rather than relying on headlines or social media commentary, business owners should monitor updates from trusted professional advisers and official government sources as the legislative process continues.

Seek Professional Advice Before Making Major Decisions

Every business operates under different circumstances.

Decisions relating to restructuring, investment, succession, or asset sales should always consider both taxation and commercial outcomes.

Professional advice can help ensure decisions are based on current legislation rather than uncertainty surrounding proposed reforms.

Common Mistakes Business Owners Should Avoid

Periods of legislative uncertainty often lead to unnecessary concern or rushed decision-making.

Some of the most common mistakes include:

• Assuming proposed reforms are already law.
• Making investment decisions based solely on media headlines.
• Delaying business succession planning.
• Failing to review existing business structures.
• Ignoring currently available tax concessions.
• Overlooking the commercial objectives behind major financial decisions.
• Waiting until retirement before considering exit planning.
• Not seeking professional advice before making significant structural changes.

Taking a measured, informed approach is generally more effective than reacting to speculation.

Frequently Asked Questions

1. Is the “Stop the Ambition Tax” campaign related to a new law?

No. The “Stop the Ambition Tax” campaign is a public initiative launched by business owner Joseph Daoud in response to proposed tax reforms. The campaign itself is not legislation, and many of the tax measures discussed remain subject to consultation and the parliamentary process.

2. What tax changes were discussed during The Account Rant interview?

The discussion covered several proposed reforms and related policy issues, including:

• Capital Gains Tax (CGT)
• Negative gearing
• Small business CGT concessions
• Housing affordability
• Build-to-Rent incentives
• Institutional investment
• Collectibles and alternative assets
• Broader tax policy affecting business owners and investors

Some of these measures remain proposals and may change before any legislation is introduced.

3. Could these proposed changes affect small business owners?

Potentially.

Many business owners rely on long-term investments, commercial property, or the eventual sale of their business as part of their financial strategy. Any future changes to taxation may influence planning decisions depending on individual circumstances.

4. Are Australia’s existing small business CGT concessions changing?

At the time of writing, existing small business CGT concessions continue to operate under current legislation.

However, aspects of these concessions have been discussed as part of broader tax reform conversations. Business owners should continue monitoring legislative developments before making major financial decisions.

5. Could these proposals affect people who own investment property?

Potentially.

The interview discussed proposed changes relating to negative gearing and broader housing policy.

Because these proposals remain under discussion, property investors should seek professional advice before changing their investment strategy.

6. Should I restructure my business because of these proposals?

Not necessarily.

Business structures should be reviewed based on your long-term commercial objectives, taxation requirements, asset protection needs, and succession plans—not solely because of proposed legislation.

Professional advice can help determine whether any changes are appropriate for your circumstances.

7. Why are business owners paying close attention to these proposals?

Many entrepreneurs spend years building businesses and investment portfolios.

Changes affecting Capital Gains Tax, business succession, or investment taxation could influence long-term financial outcomes, making it important to stay informed as policy discussions continue.

8. What should I do while these reforms are still being discussed?

Rather than reacting to headlines, consider:

• Reviewing your business structure.
• Understanding your current tax position.
• Keeping accurate financial records.
• Monitoring legislative updates.
• Speaking with your accountant before making significant financial decisions.

9. Does this discussion only apply to property investors?

No.

While housing policy formed part of the conversation, the interview also explored broader issues affecting business owners, entrepreneurs, investors, and Australians building long-term wealth through businesses and other capital assets.

10. Where can I obtain advice about how these proposed changes may affect me?

Every business and investment strategy is different.

Speaking with an experienced accountant can help you understand your current position, identify planning opportunities, and prepare for future legislative changes with confidence.

Final Thoughts

The conversation between John Saade and Joseph Daoud highlights why proposed tax reforms continue to generate significant discussion among Australian business owners, investors, and entrepreneurs.

Regardless of individual views on government policy, the interview reinforces an important principle: certainty matters when building a business.

Whether you’re investing in property, planning to grow your business, preparing for retirement, or thinking about an eventual business sale, changes to Australia’s tax system have the potential to influence long-term financial planning.

Although many of the measures discussed remain proposals rather than enacted law, periods of legislative uncertainty provide a valuable opportunity to review your current position and ensure your strategy continues to align with your personal and business goals.

At Latitude Accountants, we believe proactive planning is always more effective than reactive decision-making. By understanding your options early and seeking professional advice where appropriate, you can make informed decisions regardless of how future tax policy evolves.

Need Advice About Australia’s Proposed Tax Changes?

If you’re unsure how the proposed reforms could affect your business, investment strategy, or long-term financial plans, the team at Latitude Accountants is here to help.

We work with business owners, investors, and individuals across Australia to provide practical tax advice, business advisory services, and strategic planning tailored to their unique circumstances.

Whether you’re reviewing your business structure, preparing for a future business sale, or simply want clarity around proposed tax changes, our experienced team can help you make informed decisions with confidence.

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📧 info@latitudeaccountants.com.au

Book a consultation with Latitude Accountants today and plan confidently for the future.

Disclaimer

This article is for general information and educational purposes only and does not constitute accounting, tax, legal, financial, or investment advice. It is based on publicly available information at the time of writing. Proposed tax reforms may change before becoming law. Professional advice should be obtained before making financial or business decisions.