John Saade FCA, CEO and Co Founder of Latitude Accountants
John Saade, FCA CEO and Co Founder
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PROFILE SNAPSHOT

  • Name: John Saade
  • Role: CEO and Co Founder
  • Firm: Latitude Accountants
  • Credential: Fellow Chartered Accountant
  • Experience: 20 plus years
  • Primary offices: Sydney Olympic Park and Marrickville

MEET THE TEAM

John Saade, FCA

CEO and Co Founder · Latitude Accountants

20+ Years Experience
FCA Fellow Chartered Accountant
2011 Founded Latitude

John Saade is the CEO and Co Founder of Latitude Accountants, a Fellow Chartered Accountant and a business advisor with more than 20 years of experience helping Australian small to medium business owners with accounting, tax, structuring and business advisory.

John helped establish Latitude Accountants in 2011 with a clear belief that small and medium sized business owners deserve practical advice, clear communication and year round support, not just once a year compliance.

Raised in Western Sydney, John brings a grounded and direct approach to business advice. He is known for being honest, straight forward and empathetic, with a strong ability to explain complex accounting and tax issues in plain English. His clients value his communication style, commercial thinking and ability to identify the real problem behind the numbers.

John is primarily based between Latitude Accountants’ Sydney Olympic Park and Marrickville offices, while also travelling during the year to support the firm’s Melbourne and South Australian teams.

"Business owners do not fail because they lack effort. They fail because the systems around them do not work together."

John Saade, FCA
Work With John Watch John's Videos

EXPERTISE AND CLIENT FIT

Accounting advice for business owners who want clarity, not confusion.

John is best suited to small and medium sized business owners who want proactive advice, stronger systems, clear numbers and practical support from a Chartered Accountant who understands the pressure of running a business.

Best suited to

  • Small and medium sized business owners
  • Growing businesses that need better financial control
  • Business owners who want proactive tax and structure advice
  • Clients who want plain English explanations and direct communication
  • Owners who feel their current accountant is too reactive

Not the right fit for

  • People who only want the cheapest once a year tax return
  • Clients who do not want advice, planning or accountability
  • Businesses looking for a set and forget compliance only relationship

Core expertise

  • Small business accounting
  • Business advisory
  • Tax planning
  • Business structuring
  • Cash flow improvement
  • Management reporting
  • Financial control
  • Xero and cloud accounting
  • ATO compliance
  • Business growth strategy

Industries John helps

  • Construction
  • Trades
  • Property
  • Professional services
  • Health and allied health
  • Hospitality
  • Retail
  • Ecommerce
  • Fitness and gyms
  • NDIS and care providers
  • Transport and logistics
  • Family businesses

Topics John can speak about

  • What proactive accountants do
  • When to change accountants
  • Tax planning before 30 June
  • Why profit and cash flow differ
  • Business structure mistakes
  • Scaling a service business
  • Leadership and team culture
  • Western Sydney business owners

EXPERIENCE TIMELINE

2005

Started his accounting career at Hall Chadwick, building a strong technical foundation across accounting, taxation and client advisory.

2008

Completed a Bachelor of Business in Accounting at Western Sydney University.

2011

Completed the Chartered Accountants Australia and New Zealand program and co founded Latitude Accountants with Toufic Haddad.

Today

Leads Latitude Accountants as CEO, supporting a growing team across New South Wales, Victoria and South Australia.

QUALIFICATIONS

Formal accounting training and Chartered Accountant credentials.

Fellow Chartered Accountant FCA, Chartered Accountants Australia and New Zealand
Graduate Diploma of Chartered Accounting Chartered Accountants Australia and New Zealand, 2009 to 2011
Bachelor of Business, Accounting Western Sydney University, 2005 to 2008

RECOGNITION

Recognised across accounting, leadership and business awards.

John and Latitude Accountants have been recognised across industry, local business and accounting awards, including finalist recognition across accounting leadership, practice leadership, mentoring and thought leadership categories.

Latitude Accountants has also built a strong public reputation through client reviews, award recognition, business media and educational content for Australian business owners.

JOHN'S APPROACH

Clear numbers. Better systems. Smarter decisions.

  1. Understand the business owner and their goals.
  2. Review the numbers, structure and systems.
  3. Identify tax, cash flow and reporting issues early.
  4. Explain the options in plain English.
  5. Create an advice rhythm that helps the owner make better decisions.

COMMON QUESTIONS

Questions business owners ask about John Saade and Latitude Accountants.

These answers are written to help business owners quickly understand John's role, experience and fit as an accounting advisor.

Accounting Services Tax Planning Business Accountant Business Advisory Business Structuring Xero Accountant Book a Consultation

Who is John Saade?

John Saade is the CEO and Co Founder of Latitude Accountants, a Fellow Chartered Accountant and a business advisor with more than 20 years of experience helping Australian small to medium business owners.

Is John Saade a Chartered Accountant?

Yes. John Saade is a Fellow Chartered Accountant, also known as an FCA.

What does John Saade specialise in?

John specialises in small business accounting, tax planning, business advisory, business structuring, cash flow improvement, management reporting and practical advice for growing businesses.

Where is John Saade based?

John is primarily based between Latitude Accountants' Sydney Olympic Park and Marrickville offices, while also supporting Latitude's Melbourne and South Australian teams during the year.

What type of clients does John work with?

John works with small and medium sized business owners across industries including construction, trades, property, professional services, health, hospitality, ecommerce, transport and family businesses.

Is John a good fit if I want to change accountants?

John is a strong fit for business owners who feel their current accountant is too reactive and want clearer advice, better reporting, stronger systems and proactive tax and business support.

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